Let's be honest, there's no shortage of accountants and bookkeeping firms in South Africa. They also come in all colors and sizes. There are the big 4, there are the country wide groups, franchise groups, local companies and the always growing sole or one man bands.

 

So, why would we also spend our time in this industry? Well, to answer this, lets step back for a moment.

There are two exciting shifts taking place in the world and it excites us. 

 

Shift 1: Everything is being commoditised, automated and getting cheaper daily. Think about it, its not that long ago that we would pay thousands of rands to buy a GPS navigator, and then pay again to buy maps to navigate us from point a to point b. Today, its all free, its on your phone and even on your watch. Not so long ago "experts" would charge by the hour, yes even for a phone call or an email, for their advice on how to do something. Today, you can learn just about any skill on any topic online. "Google It" is the norm, and there are 400 hours of video being uploaded to Youtube, every hour!

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Shift 2: The Entrepreneurs Edge is getting sharper. These days small companies with teams of 1 to 10 people are competing globally, and giving the corporate giants a run for their money. The number of small and medium sized businesses is on the rise, they are more passionate about what they do, and how they add value. They create meaningful employment and they are being financially rewarded, generously!

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Combine these trends and bookkeeping, accounting and tax is evolving to a point where it can empower any business owner.

 

Here is where we fit in, our only goal is to ADD VALUE to small and medium sized businesses, not to invoice by the hour to capture slips. We only work with clients that are passionate about their businesses, that want to grow and that want to leverage our financial skills to get exponential returns on their efforts.